Brief:
Create a new identity for this Japanese brewer's launch into the Australian market.

Solution:
The branding celebrates and retains eastern heritage, charm and idiosyncrasies to appeal to the target demographic. I achieved this by creating ‘Hark’ a custom sans-serif typeface based on Japanese sci-fi posters, and an immersive point of sale solution, using augmented reality.

Skills:
Brand Identity / Packaging Design / Typeface Design / Illustration Copywriting / Motion Graphics / Augmented Reality