Brief:
Raise awareness and funds for ‘The Song Room’, a not-for-profit organisation that focuses on implementing music and art programs for disadvantaged children and communities.

Solution:
We developed a strategy that lead to the creation of popular pins and patches, promoting and distributing via online platforms and physical pop-up shops. Howdily Doodley raised over $2,000 in the first month!

Outcome:
“The Howdily Doodley boys created a wonderful, fun campaign. It was a great fit with our brand and successful in terms of raising profile and funds for The Song Room. The work was prepared and carried out to a standard far higher than we expected.”
– Alice Gerlach, Fundraising Manager

Skills:
Fundraising / Strategic Design / Brand Activation / Product Design / Project Management / Art Direction / Digital Marketing

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